Social Marketing Panorama

The purpose of this blog is to offer a 360 degree view of social marketing (as defined by Kotler & Zaltman [1971]--using commercial marketing principles to remedy social problems!), the issues it addresses, the solutions it offers and the environment in which it takes place.(PANORAMA - "an unobstructed or complete view of an area in every direction." --

social marketing, marketing, social change, behavior change, public health, environment, non-profit,